Yield-Pricing, Analytics, Development
+33 (0) 6.68.50.30.80
Email: contact@ypad-agency.com
Y-PAD
10, rue de Penthièvre 78008 Paris
English
Français 
We perform a personalized study of sightseeing or institutions that are entrusted to us. We study their services, pricing, and also the expectations and needs of customers. We invest all our energy and our expertise in market research , competition and positioning study in the tourism sector . We propose the establishment of strategies on the prices and services, our role is to support the tourism actor in optimizing its performance. Our expertise: real communication skills , knowledge of the hospitality world, taste for challenge and results, control of strategic , operational and analytical marketing.
Y -PAD defines and implements action plans to enable you to acquire new customers and grow your business.
STRATEGY AND COUNCIL
From the market study to competitive intelligence going through the B2B and B2C action plans .PROMOTION AND EVENTS
Spread your brand image through participation in fairs , direct marketing or event organization .DIGITAL COMMUNICATION
Optimize communication resources : web, social media , media plan ...DIGITAL TRANSFORMATION
We implement technology-focused initiatives to optimize operations, drive innovation, improve customer experience and boost competitiveness.HOTEL MANAGEMENT
We guide you in defining the rules of operation and the the sales policy of your establishment according to objectives of profitability and the quality charter.
ALAIN KRAMER
GENERAL DIRECTOR
"Dear Zlatka, your involvement and professionalism in the marketing of our tourist residence has been constant for many years. You are reliable, source of proposals, available and that does not spoil anything very nice. Continue this way and I predict a very good success "
SOPHIE LUMPP
Director
"Thanks to Zlatka we had an excellent season. Her professionalism, availability, responsiveness and courtesy make her an invaluable collaborator. Thank you very much Zlatka!"
MASSAMBA DIOP
Market Manager
“Zlatka is recognized for her determination, rigor and sense of organization. Her professionalism is proven. It’s a big pleasure to work with her.”
Bastien POULET
PRESIDENT
""Meeting Zlatka was a stroke of luck for us, as our association was grappling with serious questions about our marketing strategy. Zlatka not only guided us in developing our strategy but also assisted in defining, selecting, implementing, and configuring the necessary tools — all within the challenging context of a change in leadership. I am truly pleased with Zlatka's work. She is available, efficient, hardworking, and takes the time to explain things to non-professionals who may not always grasp everything. I highly recommend her. The hardest part with her was convincing her to take a break from work, get some sleep at night, and take a vacation...."
LAURENT LAMIRAUT
SAS LNATL
"Zlatka stands out for her attentiveness and availability. We want to express our sincere gratitude for her collaboration in increasing our revenue through the various strategies she implemented. A seasoned professional with a complete mastery of marketing, communication, and flawless strategy. We hope to have the opportunity to work with you again in the future. We highly recommend your services to our network of hoteliers. Thank you again for your invaluable assistance."
Dominique FRATACCI
GM
"I highly recommend Zlatka Harizanova for her undeniable skills and professional experience, particularly in the areas of yield management, contracting with tour operators, as well as business development and pricing strategy. I have greatly appreciated her high level of involvement, organizational skills, as well as her responsiveness and constant availability. We continue to utilize her services, and I am fully satisfied with her performance. A consultant I highly recommend!"
Natasha DUBOIS
Owner
I've been the owner of guest rooms in Saint Emilion for 15 years, and I did my own pricing at random!
When I met Zlatka everything changed!
My turnover has increased each year by more than 25%. Because of its professionalism and availability, I am very happy with our current partnership.
How can we do without Zlatka’s skills, especially today where the economy is complicated.
I highly recommend working with Zlatka.